bg44 Privacy Policy

This Privacy Policy (hereinafter "Policy") describes how bg44 (hereinafter "bg44", "we", "us", or "the Platform") collects, uses, stores, shares, and protects the personal data of individuals who visit, register with, or otherwise interact with the bg44 platform at bg44.io (hereinafter "the Site") and any associated mobile applications or services.

This Policy applies to all current and former registered account holders, to prospective users who browse the Site without registering, and to individuals who contact bg44 via email, live chat, or any other support channel. By accessing the Site or creating an account, you acknowledge that you have read and understood this Policy and consent to the data practices described herein.

bg44 is operated as an online gaming and sports betting platform serving the Bangladesh market. The data controller responsible for your personal data is bg44. If you have questions about this Policy or wish to exercise your data rights, contact us at [email protected].

bg44 collects the following categories of personal data. We collect only what is necessary for the purposes described in this Policy.

2.1 Identity Data

When you register an account or complete identity verification, we collect your full legal name, date of birth, gender (where provided), nationality, and government-issued identification details such as your National Identity Card (NID) number, passport number, or driving licence number. This data is required for age verification (confirming you are 21 or older), know-your-customer (KYC) compliance, and anti-money laundering (AML) obligations.

2.2 Contact Data

We collect your email address, mobile phone number, and residential address (including district, division, and postal code within Bangladesh, or equivalent details for users in other jurisdictions). Contact data is used to communicate account-related information, process support requests, and — where you have opted in — send promotional materials.

2.3 Financial and Payment Data

To process deposits and withdrawals, bg44 collects the mobile wallet identifiers associated with your bKash, Nagad, Rocket, or Upay accounts, and bank account reference details for Dutch-Bangla Bank, City Bank, or BRAC Bank transfers. bg44 does not store full bank card numbers or full mobile banking PINs. Payment data is processed via encrypted channels and is retained only as long as required for transaction records and regulatory compliance.

2.4 Transaction Data

bg44 maintains a complete record of all financial transactions associated with your account, including deposit amounts, withdrawal amounts, dates, payment methods used, bet placements, odds accepted, game results, bonus credits and usage, and net win/loss figures. This data is necessary for account management, dispute resolution, AML monitoring, and responsible gaming oversight.

2.5 Technical and Device Data

When you access the bg44 platform, our servers automatically record technical information including your IP address, device type, operating system, browser type and version, screen resolution, session timestamps, and connection data. Device fingerprinting technology may be used to identify devices associated with your account across multiple sessions, which assists in fraud detection and multi-account prevention.

2.6 Usage and Behavioural Data

We collect information about how you use the bg44 platform, including which games and sports markets you visit, how long you spend in each session, which features you interact with, and how you navigate the Site. This data is used to improve the platform, personalise your experience where you have consented, and monitor for early signs of problem gambling through our responsible gaming systems.

2.7 Communication Data

If you contact bg44 by email, live chat, or any other channel, we retain records of those communications. This includes live chat transcripts, email correspondence, and support ticket records. Communication data is used to resolve your query, maintain service quality, and — where applicable — as evidence in the event of a formal dispute.

bg44 collects personal data through the following channels and mechanisms:

• Direct collection: Data you provide when registering an account, completing KYC verification, making a deposit or withdrawal request, updating your profile, entering a promotion, or contacting our support team.
• Automated technical collection: Data collected automatically by our servers when you access the Site, including IP address, session data, and device information as described in Section 2.5.
• Cookies and similar technologies: Data collected via cookies, pixel tags, local storage, and similar tracking technologies as described in Section 7 of this Policy.
• Third-party payment processors: Confirmation data returned by bKash, Nagad, Rocket, Upay, and banking partners when a deposit or withdrawal is processed, including transaction reference numbers and status confirmations.
• Game studios and content providers: Game session result data returned by third-party game studios such as Pragmatic Play, Evolution Gaming, Ezugi, Spribe, and others when you play their games on the bg44 platform. This data is limited to game outcomes and session identifiers.
• Fraud and risk management partners: Risk scoring signals and device reputation data received from third-party fraud prevention services to assist in identifying suspicious account activity.
• Publicly available sources: In limited cases where required for KYC or AML compliance, bg44 may verify identity information against publicly available records or commercially licensed identity verification databases.

bg44 uses your personal data for the following purposes, each of which is described with its corresponding legal basis in Section 5:

• Account creation and management: To set up, maintain, and operate your bg44 account, including processing your registration, verifying your identity, maintaining your account balance, and communicating account status updates.
• Payment processing: To process deposit and withdrawal transactions through your registered payment methods (bKash, Nagad, Rocket, Upay, and bank transfers), verify payment ownership, and maintain accurate financial records.
• KYC and AML compliance: To verify your identity, confirm that you meet the minimum age requirement of 21 years, satisfy know-your-customer obligations, monitor transactions for money laundering indicators, and report suspicious activity to relevant authorities where legally required.
• Service delivery: To provide access to sports betting markets, live casino games, slots, crash games, and all other features of the bg44 platform.
• Customer support: To respond to your queries, resolve complaints, investigate disputes, and maintain quality assurance records of our support interactions.
• Security and fraud prevention: To detect, investigate, and prevent fraudulent transactions, multi-account registrations, bonus abuse, money laundering, and other conduct that breaches our Terms & Conditions or applicable law.
• Responsible gaming oversight: To monitor your betting patterns, session duration, and deposit behaviour for indicators of problem gambling, to apply account restrictions where triggered by our responsible gaming systems, and to respond to self-exclusion requests.
• Platform improvement: To analyse aggregated and anonymised usage data to improve the performance, design, and feature set of the bg44 platform.
• Personalisation: Where you have provided consent, to personalise your experience on the platform, including displaying content and promotions tailored to your game preferences and activity history.
• Marketing communications: Where you have opted in to receive promotional communications, to send you information about bg44 bonuses, promotions, new games, and seasonal offers. You may withdraw marketing consent at any time from your account settings or by emailing [email protected].
• Legal and regulatory compliance: To comply with applicable legal obligations, respond to lawful requests from regulatory bodies or law enforcement authorities, and defend bg44's legal interests in any dispute or legal proceeding.

bg44 relies on one or more of the following legal bases when processing your personal data:

• Performance of a contract: Processing necessary to provide the bg44 service to you as a registered account holder, including account management, payment processing, and service delivery.
• Legal obligation: Processing required to comply with applicable laws and regulations, including KYC identity verification, AML transaction monitoring, age verification, and mandatory reporting obligations.
• Legitimate interests: Processing that is in the legitimate operational interests of bg44 and is not overridden by your privacy rights, including fraud detection, security monitoring, platform improvement, and responsible gaming oversight. bg44 has assessed these legitimate interests and determined that they are proportionate and necessary.
• Consent: Processing based on your freely given, informed, and specific consent, including the sending of marketing communications and the use of non-essential analytics cookies. You may withdraw consent at any time without affecting the lawfulness of any processing that took place prior to withdrawal.

bg44 does not sell your personal data to third parties. We may share your data with the following categories of recipients, strictly for the purposes described in this Policy:

• Payment service providers: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, and BRAC Bank receive the minimum data necessary to process your transactions (such as your wallet ID or bank reference and the transaction amount).
• Game content providers: Third-party game studios including Pragmatic Play, Evolution Gaming, Ezugi, Spribe, Microgaming, and NetEnt receive session identifiers and wager amounts necessary to operate their games within the bg44 platform. These studios are contractually prohibited from using this data for any purpose other than game operation.
• Identity verification services: Where required for KYC compliance, your identity data may be shared with licensed identity verification providers for document verification and sanction-list screening.
• Fraud and risk management providers: Technical data including IP addresses and device identifiers may be shared with fraud prevention partners to assess the risk profile of account activity.
• Cloud and infrastructure providers: bg44's platform infrastructure is hosted on secure cloud servers. Infrastructure providers operate under data processing agreements that prohibit any independent use of your data.
• Legal and regulatory authorities: bg44 will disclose personal data to law enforcement agencies, regulatory bodies, or courts when required to do so by law, by valid legal process, or where we reasonably believe disclosure is necessary to protect the rights, property, or safety of bg44, its users, or the public.
• Business transfers: In the event of a merger, acquisition, or sale of all or part of bg44's business, personal data held about users may be transferred to the acquiring entity as part of the transaction, subject to equivalent privacy protections.

bg44 uses cookies and similar tracking technologies to operate and improve the platform. A cookie is a small text file placed on your device when you visit a website. bg44 uses the following categories of cookies:

• Strictly necessary cookies: Essential for the operation of the bg44 platform. These include session authentication cookies that keep you logged in, security tokens, and load-balancing cookies. These cookies cannot be disabled without impairing your ability to use the platform.
• Functional cookies: Used to remember your preferences, such as your preferred language settings, display options, and responsible gaming reminder intervals. Disabling these cookies may reduce the personalisation of your experience.
• Analytics cookies: Used to collect aggregated information about how users interact with the platform — which pages are most visited, how long sessions last, and where users encounter errors. This data is used to improve the platform. Analytics cookies are only placed with your consent.
• Security and fraud detection cookies: Used to identify and flag suspicious patterns of access, including bot activity, credential stuffing attempts, and multi-account registrations from the same device. These cookies are necessary for legitimate interest in platform security.

You may manage your cookie preferences at any time through your browser settings. Most modern browsers allow you to refuse or delete cookies. Note that disabling strictly necessary cookies will prevent you from logging in to your bg44 account.

bg44 retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable legal obligations. The following retention periods apply as a general guide:

• Account and identity data: Retained for the lifetime of your account and for a minimum of 5 years following account closure, in compliance with AML and KYC record-keeping obligations.
• Transaction and financial data: Retained for a minimum of 5 years from the date of the transaction, in compliance with financial record-keeping requirements.
• Communication data: Live chat transcripts and email correspondence are retained for up to 3 years from the date of the interaction, unless a longer period is required for an ongoing dispute or investigation.
• Technical and device data: Session logs and IP address records are retained for up to 12 months from the date of collection for security monitoring purposes, after which they are deleted or anonymised.
• Marketing preference data: Retained until you withdraw consent or request deletion, plus a short additional period required to process the withdrawal of consent.

When data is no longer required for its stated purpose and no legal retention obligation applies, bg44 securely deletes or irreversibly anonymises the data so that it can no longer be linked to an individual.

bg44 implements a layered set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• SSL/TLS encryption: All data transmitted between your device and the bg44 platform is encrypted using industry-standard SSL/TLS protocols.
• Encryption at rest: Sensitive personal data stored on bg44 servers — including identity documents and payment method details — is encrypted at rest using strong encryption algorithms.
• Access controls: Access to personal data is restricted on a strict need-to-know basis. bg44 staff are granted access only to the data required to perform their specific role, and all access is logged and audited.
• Two-factor authentication (2FA): bg44 offers SMS OTP two-factor authentication to all account holders and requires it for all privileged administrative access to internal systems.
• Regular security assessments: bg44 conducts periodic security assessments of its platform infrastructure and maintains an internal vulnerability disclosure and patch management process.
• Staff training: All bg44 personnel with access to personal data receive regular data protection and security awareness training.

As a user of the bg44 platform, you have the following rights in relation to your personal data. To exercise any of these rights, submit a written request to [email protected] with the subject line "Data Rights Request — [Your Username]". bg44 will respond within 30 days of receiving a valid request.

• Right of access: You have the right to request a copy of the personal data bg44 holds about you, along with information about how it is used and with whom it is shared.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it. Minor corrections (such as email address or phone number updates) can be made directly from your account settings panel.
• Right to erasure: You have the right to request the deletion of your personal data where it is no longer necessary for the purpose for which it was collected and where no legal retention obligation requires us to keep it. Note that AML and KYC obligations require us to retain certain data for a minimum of 5 years after account closure, which limits the scope of this right.
• Right to restriction of processing: In certain circumstances (for example, where you contest the accuracy of your data or have objected to processing), you may request that we restrict the processing of your data while the matter is resolved.
• Right to data portability: You have the right to receive a structured, machine-readable copy of the personal data you provided to bg44 directly, and to request that we transmit this data to another controller where technically feasible.
• Right to object: You have the right to object to the processing of your personal data where we rely on legitimate interests as the legal basis, and where your particular circumstances justify the objection. You also have the unconditional right to object to the processing of your data for direct marketing purposes.
• Rights related to automated decision-making: Where bg44 makes decisions about your account that are based solely on automated processing and have a significant effect on you (such as automated account suspension for suspected fraud), you have the right to request human review of that decision.

bg44 is strictly an adults-only platform. No person under the age of 21 is permitted to register an account, make a deposit, or participate in any betting or gaming activity on the bg44 platform. bg44 does not knowingly collect personal data from any individual under the age of 21.

If bg44 becomes aware that personal data has been collected from a person under the age of 21, that account will be immediately closed, the data will be deleted in accordance with our retention policy, and any deposits will be returned to the originating payment method to the extent technically possible.

Parents and guardians who believe a minor may have accessed or registered on the bg44 platform should contact us immediately at [email protected] so that we can investigate and take appropriate action without delay.

The bg44 platform may contain references to third-party content providers, game studios, or payment partners. While bg44 takes reasonable care to associate only with reputable third parties, we have no control over the privacy practices or content of external websites or services. This Privacy Policy applies solely to data collected and processed by bg44 through the bg44.io platform.

If you follow a link to a third-party website or interact with a third-party service integrated into the bg44 platform, we strongly recommend that you review that party's own privacy policy before providing any personal data. bg44 accepts no responsibility or liability for the privacy practices of any third party.

bg44 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or the features and services offered on the platform. When material changes are made, bg44 will notify registered users by email to the address on file and/or by displaying a prominent notice on the Site prior to the change taking effect.

The "Last Updated" date at the top of this Policy and in the table of contents sidebar reflects the date of the most recent revision. Continued use of the bg44 platform following notification of a material update constitutes your acceptance of the revised Policy. If you do not agree with the updated terms, you should cease using the platform and may request account closure by contacting support.

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or believe that bg44 has not handled your personal data in accordance with this Policy, please contact our Data Protection team using the details below:

• Email: [email protected] (subject line: "Privacy Enquiry" or "Data Rights Request")
• Response time: bg44 aims to respond to all privacy-related enquiries within 5 business days and to data rights requests within 30 calendar days.
• Postal: bg44 Data Protection, Customer Services, Dhaka, Bangladesh

If you are not satisfied with our response to your privacy complaint, you have the right to escalate the matter to the relevant data protection authority in your jurisdiction. bg44 is committed to working cooperatively with supervisory authorities to resolve any complaints regarding our data processing practices.